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This web page states the following, "The Blockchain For Finance Conference is Now Complete." We viewed that the web page also stated " For more information about speaking, sponsorship and group bookings at BFC 2017 please contact Dean Murphy on." It also said " Explore use cases for blockchain and exploit the opportunity to facilitate fast, efficient and secure transfer of assets. Cut through the hype to see how distributed ledger technology could provide a transformative opportunity to eradicate antiquated systems and processes within your organisation. Madhvi Mavadiya, Editor, Bobsguide." The header had blockchain as the highest ranking search term. It is followed by banks, finance, and distributed ledger which isn't as ranked as highly as blockchain. The next words they uses is technology. DLR was included and might not be understood by search engines.